REVENUE OPERATIONS · PIPELINE DIAGNOSTICS
Half the meetings your team books are not happening.
Revline is a revenue-operations consultancy. We find where pipelines leak — show rate, close rate, follow-up, tracking — measure the cost, and fix the cause. Diagnostic first; nothing is fixed before it is measured.
45 MINUTES · YOUR NUMBERS · NO PITCH DECK
01 · THE LEAK
You are paying for conversations. You are buying bookings.
Cost per booked meeting is the number everyone tracks. Cost per conversation held is the number that decides whether the ads pay. At a 45% show rate, a conversation costs you 2.2 bookings. At 20%, it costs five: same spend, same creative, same offer.
NOW 20%
HISTORIC 45%
0
SHOW RATE %
100
HEALTHY RANGE BY STAGE
Lead → contact
60%+
Speed-to-lead, attempt count
Contact → booked
25–40%
Qualification, calendar friction
Booked → showed
50–70%
Reminders, intent, timezone
Showed → closed
20–35%
Structure, upstream qualification
Closed → collected
95%+
Payment failure, churn
Benchmarks are directional. We argue from your history, not the band.
02 · THE METHOD
Diagnose. Fix. Measure. In that order, every time.
01
Diagnose
Every hypothesis ranked by cost to test. The cheap checks carry the highest expected payoff, so they run first.
02
Fix
Only what the diagnostic confirmed. Where a hypothesis is eliminated, its fix is dropped rather than performed for its own sake.
03
Measure
Show rate tracked daily against a rolling average. What moved, what did not, and what to point the system at next.
We test traffic last, deliberately. "The ads got worse" is where most agencies start and most money gets wasted. Your creative already proved it converts when the pipeline was healthy. You stay on the product. We own the plumbing underneath it.
03 · WHAT WE WILL NOT TELL YOU
Six calls is not a sample.
If you have had thirty bookings and six conversations, we cannot tell you whether your closer is underperforming — and neither can anyone else. A strong closer converting at 25% goes 0-for-6 one time in five through nothing but chance. We will tell you what your data can support and what it cannot, before any work begins.
Anyone who guarantees a show rate is selling a coin flip.
04 · THE NEXT STEP
Bring your numbers. Leave with a diagnosis.
Forty-five minutes. You bring leads per month, bookings, shows and closes. We tell you which stage is leaking, what it costs monthly, and whether it is worth fixing. If it is not, we say so. If it is worth fixing, we fix it while you run the business.
45 MINUTES · YOUR NUMBERS · NO PITCH DECK